The Africa Rising Music Conference (ARMC) is a homegrown female-led music conference & showcase in Johannesburg, South Africa with a global reputation. ARMC has grown in size from a local 50- person 1-day event in March 2019 to hosting 1500 people over the 2-day & night conference, studio & showcase platform, attracting key music industry and artists from both the African and international music markets.
ARMC is a different kind of conference, something Ive never seen before!
Ralph Boege, Paradise Worldwide – Managing Director (Germany)

Tumi Mogapi, Women in Music South Africa – Chapter Chair (South Africa)
Conference Details:
- Date: 23rd and 24th May 2023
- Venue: Hallmark House Hotel, Johannesburg (South Africa)
- Tickets: Howler website (click to access)

There is genuinely magic here
Nick DeCosemo, Mixmag – Global Editorial Director (United Kingdom)

ARMC is Africa’s leading electronic and urban music conference in Johannesburg. Hallmark House symbolises creativity, entertainment, and teamwork. The programme targets elite executives, artists, and brands in the entertainment, tech, fashion, and music industries. All executives, artists, and brands can be integrated into ARMC through the conference programme, events, and studio session/creation process (Township events). The festival aims to boost the African music market and promote export opportunities. ARMC is the primary event for worldwide stakeholders wishing to tap into Africa’s entertainment economy
