|| Title: UPZ – Drop It
|| Producer: UPZ
|| Released: 2017-10-27
|| Label: SoWhat Records
Coming out Nov 3rd, internationally renowned producer UPZ that brought us Mzansi classics Pure Surprise, Uzongilinda, Believing & Whats The Point plus collabs with Black Motion, Cuebur, Black Coffee and more, returns with a brand new album titled Drop It with track features incl. Sio, Blackwhole, Thantaswa, Mariechan, Proverb, Pearl, Lifford, Chris Rouse, Shantéh, Obi Sanaa & Jocelyn Mathieu.
Drop It, the new album by UPZ, marks a step forward in the music direction of the South African/Israeli producer & DJ. Not content with the tried & trusted, UPZ experiments and ventures into new sonic avenues whilst continuously extending his collaboration tentacles. House music textures may lay the foundation of the album, but UPZ is not shy to explore the different terrains within the genre; from afro house beats to fusing elements of soul, hip hop, nu disco and Jamaican dub.
Most apparent when listening to Drop It is UPZs penchant for vocals and songwriting; the album sees him collaborating with both well known & up-coming artists from South Africa and abroad..Blackwhole, Lifford, Proverb, Mariechan (Jamali), Jocelyn Mathieu, Siò, Thantaswa, Pearl, Shanteh, Obi Sanaa and Chris Rouse.
Beyond the mere exploration of universal themes of love, relationships and the feel-good, Drop It finds UPZ and co lyrically tap into topics of social relevance & mystique specifically with tracks like Drop It (feat Thantaswa), Sangomas Theme (feat Lifford), And In Time (with Blackwhole) and A Dream Away (with Sio, award winning vocalist of 1000 memories with Julian Gomes). Concurrently UPZ crafts his production with the dance-floor in mind, with plenty of groove appeal throughout. Disco Girl & Magic With You explore nu disco sonic aesthetics, whilst Take Me Away (feat Shanteh), Unbreakable (with Pearl) and Say What U Want (feat Mariechan & Proverb) convey afro-soul influenced rhythms.
2017 is a milestone in that it marks the 10th anniversary for UPZ. His 2007 self titled debut (Japan, Rambling Records) featured his breakout single, Pure Surprise, which secured him a no.1 hit in South African in 2009. In 2012, his album, Pioneers of House: UPZ (Soul Candi), included production collaborations with Black Coffee, Black Motion & Qness. Support for UPZ productions have poured in from leading DJs including Fresh, Euphonic, Vinny Da Vinci, Black Coffee, Louis Vega & DJ Kent and his releases have graced powerhouse labels Defected, Strictly Rhythms and Objektivity.
Born in Tel Aviv, UPZ moved to Nairobi, Kenya with his family at the age of five and two years later relocated to South Africa. After graduating from WITS, he decided to pursue his passion for music upon moving back to Tel Aviv, Israel. Africa, however, continuously beckoned and UPZ returned to SA in 2014 & currently resides in Johannesburg.
Drop It will be available via soWHAT Records on all digital platforms from October 27th, 2017 (iTunes, Traxsource).
Posted on : 2017-11-13